Article # 4...A Time Gone By; The art of
Genteel shopping
I started my career in the world of fashion
doing alterations and occasionally sales
for an exclusive dress salon on Newbury St.
in Boston Ma. by name of Stuarts Inc. By
the time I arrived (mid 1980s) the shop was
in it’s waning years and the only one of
it’s kind remaining on the street . I am
so grateful to have had the experience!
The shop was elegantly decorated with plush
carpet, heavy velvet drapes, French provincial
furniture and just a handful of garments
on display. When a customer came in she was
pleasantly greeted and asked what she might
be looking for. After a short discussion
about preferred styles, color and size the
gentle lady was comfortably seated on a satin
brocade couch.
There she waited, chatting with the shops
owner Yvonne Stuart. At this point it was
the sales clerks job to go into the back
room (where most of the stock was kept) and
pick out (with great care) no more than three
items meeting the criteria. One at a time
each garment was presented with a short and
eloquent description. Occasionally one of
the girls was asked to model a favorite piece.
Some customers required a few trips to the
back room but most were quickly pleased in
just one or two presentations. Some outfits
were dismissed with a sniff, while others
declared divine. After the viewing the two
or three favorites were carried to the MOST
luxurious fitting rooms. Each with its own
cut glass Chandelier casting a soft and golden
light designed to flatter. A velvet couch,
floor to ceiling mirrors and a beautiful
wrought brass hanger on which to hang Madame’s
day frock. A seamstress was then summoned
where she sat waiting to be called outside
the drapes, pins and ruler in hand. Nearly
all garments required some type of adjustment.
A hem here, a tuck there but most often a
bit of ease. You see the majority of our
ladies would rather pay for a little alteration
than wear the next size up!
As I said Stuarts was the last of it’s kind
on Newbury Street and I remember my young
and "hip" friends teasing me about
working at such a hopelessly old fashioned
store. I enjoyed every minute of my stay
at Stuarts. I was there just a few short
years before I started my own business and
was very sad when Mrs. Stuart passed away
and the store finally closed. Thank you Mrs.
Stuart, the experience was rich beyond compare.
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