Article # 14...Vintage Value part three; Better Design
In our last newsletter we talked about clothing
construction and how it has changed over
the years. The next subject in our series
Vintage Value, is design. It is a little
tricky to talk about good design for the
simple reason; we all LIKE different things.
I may recognize a well-designed garment and
still not like it. That does not mean we
can’t come up with a few good guidelines
when assessing the design of a vintage garment.
Three good topics on design are cut, harmony
and balance. A good designer needs to always
keep in mind the body beneath the clothing
as well as the cultural aesthetics of their
customer. I will be talking here mainly about
Western cut in clothing, which usually prefers
to accentuate the female figure.
Modern clothing tends to be designed to catch
the eye while on the hanger with less emphasis
on how it looks on the body. Of course there
are exceptions but this is often the case.
Not so with vintage. I doubt that Chanel
was thinking hanger appeal when she insisted
all of her garments be cut to perfection.
Her garments had to be cut just right.. Chanel
insited the arms be allowed to move freely
without straining or raising the rest of
the outfit. As fitted as a Chanel suit looks
it is probably one of the most comfortable
outfits a woman can wear. Even the modest
vintage design houses created design seams
so the garment could be altered to fit the
unique shape of it’s wearer. Things like
bust darts and princess seams were incorporated
into the design to allow for fitting. In
modern clothing even if there are fitting
lines they are often overlocked so alteration
is difficult if not impossible. The best
way to assess a well-cut vintage garment
is to try it on the body or see it on a dress
form. Is it flattering to the body? Does
it allow for ease of movement? Do the lines
of the dress fight or flow with the body?
Keep in mind that a well-designed garment
will not necessarily work on ALL body types
however they do tend to look well on a wide
range.
Harmony in clothing design is a bit abstract
but very important. To define harmony lets
think of some of it’s opposites. Words like
chaotic, confusing, jarring and dull come
to mind. A design can be exciting and stimulating
visually without appearing chaotic or confusing.
A harmonious design DELIBERATLY leads the
eye where the designer wants it to go. You
may not know how, but you will know IF the
designer is successful. A Pucci print dress
from the 1960s is wild and exciting, but
Pucci prints with their flowing abstract
shapes and precise well placed borders take
you on a well calculated visual ride. Pucci
dresses are never jarring or confusing. They
may not be everyone’s taste but they are
beautifully designed!
Harmony is never dull either. So many of
the classics in Vintage are quiet and simple
but not dull. Sheath dresses from the 1960s
are a great example. On the hanger they can
appear dumpy or limp. When they are worn,
the transformation is miraculous. If designed
well they echo the body with subtle shaping
in the seam lines. The fabric will hold its
shape but not fight movement. I don’t think
I have ever come across a modern sheath dress
that equals the vintage. Yes there are some
nice ones out there but the vintage is superior.
Pauline Trigere did my favorite sheaths.
Her house virtually sculpted fabric to be
in harmony with the body.
Finally, a few words on balance. Whether
you know it or not your eye is always calculating
balance. The vase is too small for the bouquet
or the cake is lopsided. This stuff bothers
most of us to some degree. I can guarantee
that many times you just don’t like a garment
but can’t explain why, it is out of balance.
We DO like asymmetry (one shoulder gowns..
off center bows etc.) but we want them in
balance. Here I have to say vintage has it
hands down over modern clothing. Even schoolgirls
taking home economics were taught principles
of balance and harmony in clothing. When
modern designers try to re-interpret vintage
they will borrow the details without paying
closer attention to their use in the whole
design. There ARE design geniuses out there
today. I am not saying there are not but
I do think the quality of design in clothing
has diminished over the years.
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